GOLD Coast siblings Jon and Rebecca Tarrant have announced the launch of YONDA Holiday Club, a subscription-based business model which will use customer data to serve its members “highly personalised travel experiences and discounts”.
Jon founded Leisure Group at the age of 19 and grew it into a company turning over $25m annually, and after moving on from the business last year he and sister Rebecca purchased Affordable Holidays, with a 280,000 strong subscriber base.
Paid subscription tiers start at $9.95 per month, offering access to over 50,000 hotels across the globe with a guaranteed 10-15% discount during peak times, and 40% or more during off-peak. Members are also promised 10- 50% discounts on dining, retail, tours and attractions.
The YONDA team is pictured;
More at theholidaygroup.com.au.