Source: TRAVEL WEEKLY
Jon and Rebecca Tarrant of YONDA Holiday Group have spearheaded a new subscription-based holiday club that focuses on personalised experienced with exclusive members-only discounts.
“Our vision for YONDA is to create a club that reverse-engineers hotel loyalty programs and goes beyond traditional timeshare clubs – YONDA is a holiday club that actually rewards loyalty, not forces it,” Jon Tarrant, CEO of YONDA Holiday Group and proud Bundjalung man, said.
“Rather than rewarding consumers with points after they travel, our club incentivises members to travel where and when they want at a competitive price.”
Tarrant started his first travel and resort marketing business, Leisure Group, when he was 19 and grew it into a multi-faceted company with an annual turnover of over $25 million. After moving on from the company in 2019, the duo bought Affordable Holidays with the aim to migrate its existing 280,000 members to YONDA Holiday Club.
“Thanks to our 16-year history in the industry and relationships with an extensive list of tourism operators, we are able to go far and yonder to provide club members with personally curated and premium deals at competitive rates, that can’t be found anywhere else,” he said.
“We are eager to help Australians adventure on the best holiday possible and will go above and beyond to find, negotiate and deliver the best holiday deals possible.”
YONDA co-founder and general manager Rebecca Tarrant, a proud Bundjalung woman, said the new holiday club also seeks to make the booking experience as enjoyable as the holiday itself.
“Consumers are expecting a more personalised customer service experience across all industries, and YONDA will ensure vacation dreamers are served relevant and inspirational holiday ideas,” she said.
“MUCH LIKE NETFLIX, THE PLATFORM WILL USE THE MEMBER’S INNATE BEHAVIOUR AND TRAVEL PREFERENCES TO SERVE HIGHLY PERSONALISED TRAVEL EXPERIENCES.
Membership starts at $9.95 per month and gives access to over 50,000 hotels around the world, with a guaranteed 10 to 15 per cent discount during peak times and a 40 per cent-plus discount during off-peak time, as well as access to 10 to 50 per cent off experiences across dining, retail, tours, and attractions.