25 June 2020  -  FOR IMMEDIASTE RELEASE

Full-service leisure travel marketing company, The Holiday Group has rebranded its name to Yonda Holiday Group and is preparing to launch a new subscription-based membership program, YONDA Holiday Club, with the official launch date expected for August 1, 2020.

The company engaged an international creative agency to deliver a brand strategy with the aim to bring a ‘next generation’ Holiday Club offering to market which, adopting a subscription-based membership model, aggregates holiday package deals for its members. The company engaged international creative agency, Flagship, to bring the vision to life. From flights to cruises and hotel stays with extras included, Yonda wants to make ‘finding and booking a holiday deal as easy as taking one’.

The company already has a significant membership database of over 280,000 which will migrate to the new program with a strategic plan to grow the new subscription base to over 1 million within the first 24 months.

Yonda co-founder and CEO, Jon Tarrant, says “Sure, everyone loves a good deal - but we've recognised the true value we bring our members goes much deeper. So, as well as sourcing and providing immersive, worthwhile holiday packages, we've focused on creating a culture that puts the customer first, whether that’s our valued industry partners or our members.”

“Since we started in this industry, the reason we do what we do has always remained the same; to help Australian’s experience the best holiday possible. This has meant always going above and beyond to find, negotiate and deliver the best holiday deals,” Tarrant said.

The company also recently appointed Gary Fog as COO, previously of SiteMinder and Wyndham Destinations, to drive the vision and strategic goals of the company.

“We’re extremely excited to have someone with Gary’s experience, knowledge and commitment join our team to help execute the vision we have for Yonda Holiday Group and our new Holiday Club,”’ says co-founder and General Manager, Rebecca Tarrant.

About Yonda Holiday Group

Yonda Holiday Group is a full-service leisure travel marketing company partnering with some of Australia's leading hotels, resorts and travel brands. Yonda is revolutionising the way Australian’s experience a holiday by not only scouting the best holiday experiences for members, but also by delivering only the best end- to-end service, exclusive packages and unforgettable holiday experiences.

Behind the team at Yonda Holiday Group is the sibling duo Jon and Rebecca Tarrant who were honoured with the coveted Australian Young Entrepreneur of the Year Award and the Gold Coast Young Entrepreneur Awards, for Tourism in 2018.

Having built a successful Australian, family-owned and operated tourism marketing business since 2006, the Gold Coast born and bred siblings are excited to bring a new start-up creative tourism marketing agency to the forefront of the Australian travel market.

For more information contact:

Rebecca Tarrant - General Manager [email protected]

Sarah Matulin - Ruby Communications [email protected]

Mitzi Wilson - Marketing and Communications Manager [email protected]

Facebook: @YondaGroup

Linkedin: www.linkedin.com/company/yondaholidaygroup